Step 1: Select one of the following products for this Assignment for the fictional company Proserve Corp.

-A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon.

-A new toothbrush that dispenses toothpaste automatically into the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.

-A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume.

-A new foldable chair that can be carried in one hand and holds up to 300 pounds.

-A new transcription tool with 98% accuracy.

Step 2: Apply product elements to make this product complete by thoroughly describing them.

• Discuss the type of product you selected and include product attributes like quality, features, benefits, style, and design.

• Provide a proposed product line (depth) and product mix (the 4 P’s; width) for your good. See Exhibit 10.1 in the text.

• Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy).

• Provide a packaging plan and any warranty or copyright involved if applicable.