The internet marketing site Majon International is one of hundreds of web marketing services: it offers several resources to assist in improving the presentation and delivery of products/services online. Ultimately though, the service is conceived principally to generate a profitable internet business itself.

1. Using the 4 P's of marketing, appropriate sections of Chapter 14 (pages 565-571), and a surface review of the Majon site, briefly identify what you believe to be the key issues in online marketing and advertising, today and for the future.