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The US multinational Hewlett Packard (HP) exports printers to Brazil, whose currency, the real (R $), trades at R $ 3.40 / US $. Exports
The US multinational Hewlett Packard (HP) exports printers to Brazil, whose currency, the real (R $), trades at R $ 3.40 / US $. Exports to Brazil amount to 50,000 printers per year and are equivalent to $ 200 per unit. There is a rumor that the real will be devalued by the Brazilian government to R $ 4.00 / US $ within two weeks. Should the devaluation take place, the real is expected to remain unchanged for another decade. HP accepts this prediction and faces a product pricing dilemma:
• Direct costs in the US account for 60% of the sale price.
• At the end of four years the company patent expires and will no longer be exported to Brazil.
• Direct costs in the US account for 60% of the sale price.
• At the end of four years the company patent expires and will no longer be exported to Brazil.
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Option 1 20000 Particulars Sales Price USD Exchange Rate RS USS 34 Sales Price Real R 68000 Contribu...Get Instant Access to Expert-Tailored Solutions
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