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Accounting While it is important that small business blogs drive new visitors to business websites, it is equally important that they work to generate leads

Accounting While it is important that small business blogs drive new visitors to business websites, it is equally important that they work to generate leads and customers for the business. Triumvirate has created several blog posts on its "PCB Remediation" blog, which drives search engine traffic about that topic. In the screenshot above, you can see the methods Triumvirate is using to drive leads and improve reach. Because the company is creating content on a blog instead of a product page, it can easily offer a way for industry professionals to subscribe to topics through email and RSS feeds. By offering these subscription options, the company is able to increase its overall reach within its industry.

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