Achievement Is on the Rise We've seen a steady increase in the degree to which achieve- ment is a motive for managers and executives, while power as a motivation has dropped. The affiliation motive has remained fairly level. (The lines show average motive scores.) Achievement Affiliation Power 1908 2005 So Is Creativity, But... As the achievement drive has risen among managers and exec- utives, so has the level of innovation, as measured by the num- ber of U.5. patents issued. But at the same time, public trust in big corporations has sunk as the relentless focus on results has led to unsavory behavior on the part of some executives. Patents 189,536 68,315 1987 1989 1991 1993 1995 1947 1999 2001 2003 Source: U.5. Patent and Trademark Office Percentage of survey 11 respondents expressing a great deal of confidence in big business 1997 1999 2001 2003 Source: Roper Center for Public Opinion Research, University of Connecticut