Acknowledgment: In this research paper, the effectiveness of being eco-friendly will be discussed in details. This is by presenting an innovative idea of a project by launching green trees project. It is considered to be an application for reaching a suitable organizational framework by providing several services relating to the planting trees in different areas. The vision of such project will be included to show its effectiveness in facing the challenge of pollution in a proper way. This is will be followed by clarifying its mission of being able to make the environment cleaner by providing beauty features that reflect high quality of civilization in the surrounding environment. This project has a strategic framework for all its sectors by putting creative human resource plan, proper marketing plan as well as suitable financial plan. These strategies have been put after getting a comprehensive overview about the factors that affect this business by building SWOT analysis it which includes internal factors which are strengths and weaknesses as well as reflecting external factors such as the opportunities and threats of green trees project. 1 _ Introduction: Background It is rare that there are applications that care about the environment in which we live, hence the idea of the project, which is to organize an application that cares about planting trees and pruning them and taking care of them from time to time in order to serve such an idea. The application is based on providing services related to the care of trees in city neighborhoods, in addition to providing services for cleaning and beautifying areas designated for planting trees and decorating those areas in proportion to the surrounding environment. Green Trees project is considered to be an application of the effective power of being eco-friendly in a creative way. It is an innovative idea that tries to apply most of successful factors that support its progress in a creative way. The idea comes out of trying to increase the importance of greening as well as adopting the awareness of being eco-friendly in the Kingdom of Saudi Arabia in a proper way. This is supported by presenting different strategic plans for supporting its launches as soon as possible to gain its great effective impacts in a proper way. This project is secured with all means of success as it is considered to be a part of the Saudi vision 2030. That comes out of finding this project effective enough for presenting proper cultural entertainment tools as well as a proper cultural atmosphere by giving a great impact on achieving its aims for increasing the number of investments as well as attracting the tourists in a creative way. To add, it is considered a suitable way not only for having more environmental awareness but also for having a proper impact on the economic as well as tourism sides. The project will turn the Saudi roads into green massive lands which increases its beauty. In addition, it increases the opportunities for improving the quality of life. The awareness of being eco-friendly will be implemented as people can imitate the idea of the project in their small communities such as planting trees in their personal gardens and balconies. Moderating the weather especially in summer in most urban places near mountains and deserts can also be reached through encouraging the great impact of having suitable healthy environment on our safety. The awareness of the environment is helpful enough to build a strong brand name of the Kingdom of Saudi Arabia. Green Trees project will be done into three main steps. The plants in the first step will be related to establish for about 2000 trees in different areas in Riyadh main streets for the first year as a launching for the products and services. This expansion will be supported by having more expansion in more different places in the Kingdom as a second step in case of succeeding the first step of project. The final step is related to have international expansion in other countries in a proper way. This expansion is depending on the success of the previous two steps of the project to support having proper facilities in reaching great expansion procedures. The expansion will be related to the revenues of the previous ones to secure the funds of launching the project in a proper way. Terminating the plants and giving much care for the trees will help in supporting this expansion in a short period of time. Vision: - Our vision is to provide an application that means planting trees and enlarging their areas to make the environment around us more careful and to avoid pollution standards as well as getting rid of the bad impacts of the climate change effects Mission: - Our mission lies in harnessing all possibilities to create larger areas for planting trees and making the surrounding environment more beautiful than it was, in addition to providing tree cultivation, pruning, and beautification services. Purpose of the business - The project aims to raise the effectiveness of greening as well as being eco-friendly by transforming the cycle of the life in a proper way - The main purpose of launching this project in particular is to be able to purify the air from all means of pollution in a proper way through improving the quality of air. - In addition it includes the objective of trying to get rid of erosion in a creative atmosphere by absorbing carbon dioxide and replacing it with oxygen. - It also aims on beautifying the surrounding environment in a proper way. - Improving the capacity to adapt reaching suitable reaction to the climate change by all creative means by being the lungs that supports having proper atmosphere by all creative means such as being shades in hot weather. - Turning roads into green landscapes especially in places with low agricultural productivity. 2 _ SWOT Analysis SWOT analysis is very important for all kinds of projects especially innovative ones such as green trees project. This importance comes out of having both internal as well as external analysis for the project that can support its success now and then. The internal analysis is related to reflect both points of strengths as well as weaknesses of the project by gathering a lot of information from different resources. In addition, it includes some important external forces such as the effectiveness of opportunities and threats that face organizations1. The following timetable is effective enough to summarize as well as to reflect the SWOT analysis of Green Trees in details as shown below including (strengths, weaknesses, opportunities as well as threats) Internal External points of strengths opportunities It has a great effect It aligns with the Saudi vision 2030 Having political, economic as well as social stability Having an eco-friendly purposes Helps a great number of people properly Being effective to face pollution Being unique project with having diversified characteristics Helping in fulfilling the needs of environment as well as people in a fruitful way Providing a lot of job opportunities Helping people feeling better about themselves as well as their Being a proper producer of having beautiful environment Being helpful for reaching environment awareness in a simple way.2 surrounding environment Building a strong impact on the environment Having a growing investment opportunity3. points of weaknesses threats Being specified to certain places Costing a lot of money for expansion Needing a great number of advertisements to reach the spread properly Not to be well known idea among many people4. Having external damages that may influence the trees in an improper way such as insects & animals Facing lacks of nutrients Depending on bad chemicals Having competition with other eco-friendly projects Facing tree diseases problems Drought especially in remote places near the deserts Climate change5. 3 _ Marketing Plan: - With regard to the marketing plan for our new application, we will rely entirely on modern technology in the process of promoting and marketing our services. We will create an electronic application that includes all the details of the services we provide, and we will market those services through some funded ads on social media platforms such as Twitter, Facebook and Instagram. In addition to some advertising banners on the main streets of the targeted cities - The adopted marketing plan has supported reaching to the best opportunities in a strategic framework to be applied properly. This creative marketing strategy can in advance support reaching more places and expanding the familiarity of the project among different people in a proper way. In addition, it is supportive for improving the competitive position in businesses in a measurable way. - The marketing plan is supported by regular updates in order to be able to maintain the success as well as the familiarity of the project in a proper way. This ensures the ability to reach new markets along with establishing proper interface for aligning with its target audience in a proper way by all means. - Reaching better opportunities in the market, having effective brand name as well as having an overspread in different places can be supported by the used marketing plan. That is because it presents alignments with both modern as well traditional ways of marketing to reach high profits. Most of advertisement will be concentrated on reflecting the effectiveness in an attractive way to capture the attention of the target audience not only for the project but also for its main previous purpose which is assuring the importance to be an eco- friendly citizen. - The marketing bargains will be presented in different languages to help the tourists that come to the Kingdom of Saudi Arabia to know that there is a pure environment to enjoy their holidays in a proper way through assuring the tendency of having a proper name not only for the project but also for the whole project. That means the project marketing will include different effective flyers that work on improving the whole kingdoms name all over the world through our creative eco-friendly project. - Digitalization plays a vital role for reaching the overspread of the project in many places not only in the Kingdom but also all over the world, so applying the idea in other places can be supported as well as overwhelmed. 4 _ Financial Plan: - Our financial plans will include the financial documents related to licensing the application, along with the financial costs needed to implement the idea. The financial plan will also include the proposed budget for the implementation of the project, initially estimated at 700,000 Saudi riyals - The financial plans are set carefully by the supervision of creative experts in economy and finances to ensure reaching proper results in a strategic way by all means. This is done by presenting comprehensive picture about the whole financial statues including presenting tricks for achieving the goals in a creative way. - Setting financial plans is aligned with presenting strategic goals of the project. The financial planning include providing regular cash flow, investments as well as getting comprehensive picture of the current finances as well as the most suitable funds by having proper documentation of all transactions. In addition, it builds its plans upon certain priorities. - The plan also tries to build a comprehensive risk management plans to be able to reach personal liability as well as expanding the future purposes in a proper way by adopting long term strategies. - Budgeting taxes and managing the liquidity to be ready for all transactions is supported by the presented plan along with keeping some expectations for any futuristic risks in a comprehensive framework. - The following timetable can support building a comprehensive view about the planning for finances by Green Trees Project by estimating the costs which will be used to achieve the strategic goals and objectives well as shown below: list of costs Expected funds - Costs of raw materials 300,000 - Costs of chemicals 50,000 - Costs of labor 110,000 - Costs of marketing 90,000 - Costs of futuristic risks 50,000 - Total income 700,000 Riyal Saudi - The previous plan is for the first step of the project, while having the other two steps depend on the revenues of the previous steps by presenting proper expansion according to these revenues in a proper way. In case of getting high revenues, the following steps will witnesses greater expansion comparing with the previous or even first step. The first step is related to planting trees in the Kingdom of Saudi Arabia particularly in Riyadh, then the expansion will include more areas in the Kingdom and finally having international expansion in the third step in case of reaching a massive success. 5 _ Conclusion This research paper has presented one of the most effective leading projects which are Green trees project. It is specified in presenting proper agricultural environmental services in the Kingdom of Saudi Arabia through building a proper transparent overview to help country as well as environment through a profitable project. Green trees brand name is an innovative project that will be launched in the Kingdom of Saudi Arabia for many reasons. First, it is a profitable project not only out of being able to get high revenues regularly, but also through enhancing the enrichment of giving a great influence on the economic as well as the environmental perspectives in a proper way in the Kingdom of Saudi Arabia. This is by having business that supports all factors of creativity in presenting its services through creative marketing, financial as well as human resources planning. This supports the idea of greening in the Kingdoms streets in a strategic atmosphere. This can in advance be a strong effective supportive structure for reaching the Saudi vision 2030 well. The project builds its structure on showing the effectiveness of adopting creativity as well as building a strong brand name with all possible proper applications. To add, it helps building proper strong impacts in case of applying this idea in more advanced projects in different countries all over the world.

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