Acme Genetics and Ace Medicines are both pharmaceutical companies, although Ace is by far the larger one. They have formed a joint venture using Acme's greater expertise and Ace's greater resources. Why wouldn't Ace Medicines simply buy up Acme Genetics? Select answer from the options below The chief reason for horizontal mergers in the same industry is to expand a company's product line. But Acme Genetics has such a small number of products it is not worth buying. The success of Acme Genetics depends on the expertise of its employees. If Ace Medicines bought Acme and the employees then quit, Ace would be stuck with a worthless company. Acme Genetics fills a small, specialized niche, while Ace Medicines occupies a large, general one. Even though they are in the same large industry, they pursue different markets and have separate business models. A joint venture seems the better choice. Acme Genetics is mostly a research company while Ace Medicines concentrates on marketing. The merger would be a vertical one and vertical mergers often fail to pay