Question
ACME Incorporated has three store locations with the following results from last year: Total Central Suburbs Rural Sales 900,000 450,000 300,000 150,000 Variable expenses: Cost
ACME Incorporated has three store locations with the following results from last year:
| Total | Central | Suburbs | Rural |
Sales | 900,000 | 450,000 | 300,000 | 150,000 |
Variable expenses: |
|
|
|
|
Cost of goods sold | 522,000 | 258,000 | 174,000 | 90,000 |
Sales commissions | 18,000 | 9,000 | 6,000 | 3,000 |
Total variable expenses | 540,000 | 267,000 | 180,000 | 93,000 |
Contribution margin | 360,000 | 183,000 | 120,000 | 57,000 |
Fixed expenses: |
|
|
|
|
General office expenses | 12,000 | 6,000 | 4,000 | 2,000 |
Store manager salaries | 150,000 | 50,000 | 50,000 | 50,000 |
Store rent | 58,000 | 24,000 | 19,000 | 15,000 |
Liability insurance | 6,000 | 2,600 | 2,500 | 900 |
Advertising | 20,000 | 12,000 | 5,000 | 3,000 |
Depreciation of store display racks | 5,000 | 2,200 | 2,000 | 800 |
Utilities | 36,000 | 15,000 | 12,000 | 9,000 |
Total fixed expenses | 287,000 | 111,800 | 94,500 | 80,700 |
Operating income (loss) | 73,000 | 71,200 | 25,500 | (23,700) |
Additional information:
general office expenses relate to operation of the overall company and are allocated to each store based on sales dollars,
liability insurance is for the overall company and is allocated to each store based on the size of the store,
advertising is arranged by the sales director at head office; half of the amount is an allocation of general company promotion, while the other half is for product flyers delivered to homes in each store area,
store display racks will be transferred to another store if a location is closed.
Required:
What will be the total impact to profit if the unprofitable store location is closed?
What report format would provide a better indication of the long-run financial viability of the three stores? Why?
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