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(a)Compare and contrast the long-run equilibrium conditions for a perfectly competitive firm and a monopolistically competitive firm. (b)Assume that amanager of a fast-food restaurant in
- (a)Compare and contrast the long-run equilibrium conditions for a perfectly competitive firm and a
monopolistically competitive firm.
(b)Assume that amanager of a fast-food restaurant in Georgia, USA, and thecost and demand
functions, respectively, are C(Q) = 5 + Q + 2.3Q2 and Q = 65 - 5P, where Q is quantity produced or demanded (output) and P is unit price. Derive thefirm's short-run supply function or curve.
- Suppose fast-food industry demand function is approximated as Q = Px-8.8Py1.85A1.3M1.5, where Q is fast-food quantity demanded, Px is unit price of fast-food, Py is unit price of dine-in restaurant food, A is fast-food advertisement cost, and M is fast-food consumers' average income. Also, last year, thefirm spent $2.85 million on advertising (TV, newspapers, etc.) and thetotal sales was $18.75 million. Other things equal, should you maintain, increase, or decrease theadvertising expenditures? Clearly show the steps and calculations to justify theposition. Explain.
- Carefully explain why advertising is important or not important to thefirm.
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