a)Conduct an evaluation of the international marketing processes/activities undertaken by Amazon . Explain and identify what the company profile internationally looks like, the marketing choices made, and the competitive landscape amongst others.

b)Using relevant theories, evaluate what Amazon has done internationally, how effective this has been, how it differs across international markets they operate in, and any examples of best practices or things that did not work, etc.

c) Also evaluate Amazon in two or more international markets (two culturally different countries of your choice), and how they have achieved success in these and overcame market and competitor challenges. Ultimately you want to, demonstrate how market offerings within Amazon can differ based on the international market or the countrys local requirements.