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Act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a

Act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic targeted market using social media marketing strategies.

Submityour presentation and accompanying script in the Notes section of eachslide. Be sure to fully address the following in approximately 5-7 slides, excluding references:

Incorporating Marketing in the Technological Era

  • Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.
  • Explain how search and content marketing can promote an organization and its products/services.
  • Examine the pros and cons of traditional and content marketing.
  • Using the examples of organizations, you identified in Week 2, analyze the effects of marketing insights and how they impact each organization's marketing practices and strategic advantages.
    • Specifically, (for each example), in what ways do/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

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