Question
ActFast Ltd is a company that manufactures and sells a wide range of laptops to both domestic and international market. It has two divisions, i.e.
ActFast Ltd is a company that manufactures and sells a wide range of laptops to both domestic and international market. It has two divisions, i.e. Assembly Division and Battery Division. Battery Division sells batteries to both Assembly Division and to other laptop manufacturers. Assembly Division could also purchase batteries from other suppliers.
The following data is available for both divisions:
Assembly Division | |
Selling price for each laptop, including battery | $1,800 |
Costs per laptop: | |
Battery from battery Division | $130 |
Other materials | $450 |
Variable overheads | $350 |
Annual production and sales of laptops | 150,000 units |
Maximum annual external sales for laptops | 180,000 units |
Battery Division | |
Transfer price per battery sold to Assembly Division | $130 |
Selling price per battery to external customers | $140 |
Variable costs per battery (see Note*) | $70 |
Current maximum production capacity | 350,000 units |
Maximum potential external sales | 220,000 units |
(Note*) Battery Division saves a variable overhead of $5 per battery if sold internally.
Additional Information:
- Currently, ActFasts purchasing policy requires Assembly Division to purchase all the batteries needed from Battery Division at a price determined by the Head Office, which is $130. However, Battery Division has refused to sell to Assembly Division any quantity more than the current level of batteries it supplies to Assembly Division, i.e. 150,000 units. This purchasing policy is not favourable to both managers as they cannot maximize their profit. The manager of Assembly Division has an external battery supplier who can supply batteries at $128.
- The marketing director is planning to launch a new model of laptop, LS100, in six-months time. It is near completion in its design stage. The purpose of LS100 is to compete with a close competitor. The selling price of the competing laptop is $2,500 and the marketing director believes the launching price of LS100 could be in the range of $2,200 to $2,400. During the recent progress report, the laptop design engineers stated that the new laptop needs to incorporate some new features as this is necessary in order to stay ahead of competition. However, this would mean additional costs to be incurred.
Required:
- Discuss how the existing purchasing policy restricts both managers in maximizing their net profit and how the new purchasing policy will change this. You need to support your discussion with the calculation of an acceptable transfer price range for both divisions under the new purchasing policy. (400 words)
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