Question
Action Plan Sofitel on Collins Target Market: Leisure Market Strategy Details Resources Priority Product Development Pricing Strategies Loyalty member discounts Regular Customer discount Media Discounts
Action Plan
Sofitel on Collins
Target Market: Leisure Market
| Strategy | Details | Resources | Priority |
| Product Development |
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| Pricing Strategies Loyalty member discounts Regular Customer discount Media Discounts Travel Agent discounts Meeting Planner discounts
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| Website & E Commerce Updates Website Optimisation Social Media Sites
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| Distribution B2B Travel Agents GDS Online Agents
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| Distribution B2C Book Direct Incentives
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| Promotional Campaign B2C Consumer Advertising Co operative Advertising with Commercial Partners. Direct Mail Campaign Personal Selling Consumer Shows PR & Publicity Media Famils Sponsorship Sales Promotions, special deals, competitions Merchandising
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| Promotional Campaign B2B Trade Advertising Print and digital media. PR Travel Agent Famils Sponsorship Sales Promotions Personal Selling (Sales calls Trade Shows |
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1st Edition
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