Action Research Project

Identify a problem, from any functional area (marketing, finance, OB/HR, Operations, etc), faced by a company or industry (no fictitious company is allowed), identify crucial theoretical concepts (related to the course) that explain the cause(s) of the problem and highlight the actions (initiatives, policies, programs) implemented by the company/industry. It is encouraged to choose the company where you are working, however, you are open to choose a company from where the information is easily accessible. Secondary sources of information are easily accessible, however, you are encouraged to collect primary information from the company. You are advised to avoid quoting general statements while preparing the report. It is encouraged to highlight facts and figures using graphs and diagrams to explain the situation. You are advised to refer leading business magazine articles/HBR articles as references.

Submit a plagiarism report (similarity index) as annexure in your report (similarity index up to 20% is acceptable considering few factual details will be put in the report).

Page 2 onwards:

1. Background

2. Problem Statement

3. Theoretical Causes of Problem

4. Initiatives of company (To solve problem)

5. Conclusion

6. References (Please remember search engine as Google is not a reference, here you may provide URLs of those news/magazine articles or company website from where you have collected the information)

7. Proper Alignment and Uniform Font

8. Plagiarism Report (Use some freely available tools to check similarity index)