Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, in$-$line skating, mountain biking, and other extreme sports. It makes high$-$energy drinks for this target market. It does not attempt to make any drinks that are not targeted to this market. Active Beverages uses a$($n$)$

brand extension strategy

filling$-$out product strategy

undifferentiated marketing strategy

cannibalization strategy

limited$-$line product strategy