Active Forecast S/S 24: Protect & Connect

1. Provide a perspective base on what you read.

2. What stood out the most about the article?

3. How it applies to styling?

Protect 8: Connect: introduction Protect 5. Con neot evolves from our AM 23!\" forecast trend, Care Culture. it is driven by a realignment of values, as consu mars prioritise products and exparien oes that are nourishing and supportive, rather than extractive and exhausting. Protect 8: Connect celebrates the things that bind and supportus: people, places, customs, cultures and communiies. It champions the value of interdependence as well as the power of resilience. On a functional level, this direction focuses on products that feed our sense of welibeing and securiy. This couldtake the form ofhealing andtherapeutic designs that harness the power of colour, light and emotion, as well as more overtly practical items that are supremely adaptable think portable, packahle designs that oEer preparedness and protection in an unpredictable world, whether that be for travel, nomadic lifestyles or changeable climates. On an aesthetic level, Protect 8: Connect is characterised by designs that are strippedhack and Soulful. Extraneous elements have no place here, but neither does cold minimalism. Instead, this direction strikes a balance between the two, combining simple, sinuous and ergonomic forms Witt so and natural materials, comforting textures, and warm, suntinged colours. There is a clear pull towards nostalgia and familiar-2y in Protect 8: Connect, but it is not a backwardlooking trend; rather, '1 is about rmly moving forward to a fast changing future by drawing on all that carries us andconnects us. Minimalist resort The concept: travel and sportswear inuences collide via minimalist designs in resortinspired styles. This story dovetails with the rise of tness vacations and awaits that combine physical activity, wellness and leisure. Silouette and styling: combine tness staples wih hold pops of colour and clean lines. Styles are designed for both wet and dry workouts, featuring resortins pired cutouts and more relaxed silhouettes that can be packed down for travel. Materials: highstretch knitwear provides comfort and a vehicle for Leg-good ggloyr combinations andstripes. As we move away from petrole um-hssed products, aim to integrate a proportion of biobased eggmelon into these pieces. Introduce MWOr emugksse mate rials as an update for out and sew. Relevant for: yoga, rum-ling, travel, swim, all day active \f\f\f\f\fForager The concept: e we have been tracking rising interest inselfsue'nncy, drieenhy disruptions caused by the economy, changing climates and pol'tieel instehil'ty. This will see more consumers engaging with their communities and rediscovering local ingredients, whether they he growing in the wild, in allotments, orin communiy gm. Silouette and styling: include practical details such as removable oversized pockets that can hold produce or equipment. Introduce genderinclusive pieces such as overalls, zip off trousers and gets. Ensure styles canhe easily repaired by the owner. Haterials: opt for hardweam' gm m that will take on a nostalgic aesthetic as they age. Bring newness to this direction by using sunfaded colours wihtechnical cotton canvas, as well as patchwork end muted colourblocking. Relevant for: outdoors, camping, gardening, foraging \fBreakfast club The concept: as many consumers adapt to mm work, tbeYre seeking a sense of community alongside their dailyr responsihi'ties. Endurance enthusiasts are putting in the miles before breakfast, and coffee shops are becoming a base for group rides and runs, creating a sense of support and accountability for people across various levels of experience. Materials: pique knis, wafe and structgggd m Create a smart, versatile look. g mate rials and nobeat hg' lLtsjmrease safety for early starts wih lowvisibility light. Prints and grapbieamse playful graphics that combine sports culture with community themes, as well as motifs associated with breakfast foods and drinks, evolving from our 9mm and Family: Sports ;1uh directions. Relevant for: cycling, running, rowing, surf, endurance sports \f\fFuture Strategies Active Forecast S/S 24: Protect & Connect Protect & Connect champions products that support wellbeing, community and a sense of security, with a focus on versatile prepare-wear, tactile materials, and localised prints and graphics Charlotte Browning & Wonne Kostiak 06.23.22 . 9 minutes Boss x Phipps