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ActiveWear Inc. is a rapidly growing clothing company that has made significant strides in the fashion industry. Founded in 2 0 1 0 , the

ActiveWear Inc. is a rapidly growing clothing company that has made significant strides in the fashion industry. Founded in 2010, the company has successfully bridged the gap between functionality and style for athletic clothing. As the brand grows, however, the need for targeted marketing becomes ever more critical to continue driving revenue and expanding market share. The company is planning their budget for the upcoming year and needs to determine how much to spend on marketing. They can allocate up to $4M (million) for marketing efforts with the goal of increasing their market share.

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