Activity #$1$: Fictional Special Event Proposal

Activity $1$ is the first step towards your final assignment. You are a special event planning team, and you are creating a $($fictional$)$ special event for a client that will be marketed on social media, using different marketing techniques.

Your task:

You and your partner are to think of two events that can take place somewhere in Toronto or online. For this assignment, we will focus less on the event details, and more on the marketing campaign that you will be creating. Your events needs to be something that can be marketed and promoted online, as you will be creating a marketing campaign, selecting social media platforms, creating content, developing a content calendar, selecting influencers and creating a pitch deck to sell your idea to your boss or a client.

Step $1$: Select a partner

You will be brainstorming and working with this partner for all $4$ parts of the assignment. You must select a partner that is in your section of EVNT $302$ and you will receive grades for selecting a partner.

Step $2$: Create$/$pitch $2$ fictional event ideas:

The assignment's objective is to create a fictional event that is not a religious event, but it can be anything else. You will pitch two ideas and your professor will approve one to move forward with. Ideas include but are not limited to:

Virtual events

Conferences

Movie screening

Festivals

Comedy shows

Movie premiers

Vendor shows

Orientation

Fashion show

Do not be afraid to be creative and think outside of the box! And small, intimate events often are easier for this type of marketing. Remember, you are using social media to attract people to your event, to either sign up$,$ buy tickets or attend. It needs to be an event that makes sense for this type of marketing campaign.

Pick a date at least $6$ months out, time, location in the GTA $($unless taking place online$)$ and provide a brief description of both overall events. $($see attached worksheet$)$

Step $3$: Target Market Profile:

Provide information and build a profile for your target audience

Think of demographic $($age$,$ race, gender, marital status, income, education, employment$)$ characteristics

Think of psychographic characteristics $($values$,$ desires, goals, interests, lifestyle choices$)$

This section is for you to describe what the ideal target audience for your event look like

Attract people of a certain age to come to the event

Build the persona of the target person who would attend your event.

A woman, teenager, $20$ something etc. What do they like, where are they from? What is their interests etc. Where do I find these people?