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Activity 1: Search and summarise codes of conduct or policy for social media use from two organisations. Research and explain use of social media platforms

Activity 1:

Search and summarise codes of conduct or policy for social media use from two organisations.

Research and explain use of social media platforms in travel and tourism industry with examples-how can they best be used for travel and tourism industry

Identify two social media campaigns from the industry-discuss aim, purpose, target audience, and possible impact

Points to cover:

Legislative requirements relevant to social media use;

  • oPrivacy Act
  • oSocial security regulationsoVicarious Liability
  • oFair Trading Act
  • oCreative Commons
  • oTrade Practices Act
  • oCopyright Act
  • oDefamation Act
  • oSpam Act

Social media platforms;

  • oInstagram
  • oPinterest
  • oSnapchat
  • oLinkedIn
  • oTwitter
  • oWhatsApp
  • oFacebook
  • oYouTube

Relevance of social media platforms to the travel and tourism industry

Social media tools

  • oSocialDrift
  • oBuffer
  • oNuvi
  • oAdobe SparkoStoryheap
  • oUnsplash
  • oCanva
  • onTuitive.social

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