Activity 1

TASK: Think of two very different products, one not so expensive product that you buy often e..g. chocolate or milk or bread etc. Another product that is expensive and not bought very often e.g. car or phone or furniture etc. Answer the questions posed below for both products as a blog.

1. How was the need for this product identified?
2. Who else was involved in the process and what roles did they take on?
3. How important was it to make the right choice? What affected your level of involvement?
4. Explain how you went about the search for information to make the purchase decision. Did you have enough information from your internal search or did you have to collect information from external sources? List the external sources of information and decide which source was most reliable and most valuable to you in the decision process
5. What criteria did you use to help you evaluate the alternative products?
6. Were there any other factors that you considered at the purchase stage?
7. After you had made the purchase, were you satisfied with the product? Did it satisfy the criteria you used when evaluating the alternatives?
8. Explain and apply Maslow's hierarchy of needs theory (page 163 in your text) to identify the need the product satisfies, please justify your answer. (Does the product satisfy safety need or social need or ... and why??)
9. Define the "brand personality" of your recent purchase (page 159-160 in your text), please justify

**Please make sure you describe the concepts first before you apply it to your product.

Word Limit: 500 words (Blog on Blackboard)