Activity 13.1 - Price Calculation - Markup Pricing Cost per unit is $10. Use markup pricing to: 1. Set the price if you want a 50% markup: 2. Set the price if you want a 40% mark-up: Activity 13.2 - Price Calculation - Margin (Target Return Pricing) Variable Cost per unit = $10 Using target pricing analysis: 1. What is the target price for a 20 per cent return? 2. What is the target price for a 80 per cent return