Activity 1A

1. What is electronic marketing? Give examples.

2. Give examples of the advantages of electronic marketing.

3. Engage in a workplace consultation (or a simulated workplace consultation) and determine the purpose and objectives of your electronic marketing needs?

This activity question will need to be observed by your trainer/assessor or third party, so that observations are recorded in the observations and demonstrations checklist.

4. Give three example objectives that relate to your own organisation. Explain how you have ensured that these are SMART.

Activity 1B

1. What is an e-marketing plan?

2. What sections does an e-marketing plan include?

3. For one product or service related to your own organisation, develop a brief e-marketing plan.

Activity 1C

1. What is value proposition?

2. What should your value proposition do?

3. What are the five steps needed to develop a value proposition?

4. For a product or a service that is related to your own organisation, develop a value proposition.

Activity 1D

1. Give examples of e-marketing tools.

2. Choose two of your examples, explain them in more detail and discuss their advantages and disadvantages.

3. What may the cost of your e-marketing depend on?

4. What does CPM stand for and what does it involve?

5. What does CPC stand for and what does it involve?

6. What does CPA stand for and what does it involve?

Activity 1E

1. What characteristics should your target market look at?

2. What are the advantages of incorporating e-marketing tools?

3. For a product that relates to your own organisation, identify the target market and your e-marketing objectives. What combination of e-marketing tools could you use in order to reach your target market and meet your objectives?

Activity 1F

1. What is an action plan?

2. What is a schedule?

3. What is a budget estimate?

4. Why is essential to check that you have included these things within your e-marketing plan?

Activity 1G

1. What are effectiveness measurements?

2. Give examples of effectiveness measurements.

3. In relation to your own organisation, pick two measurements you are likely to come across. Describe how you will use these measurements? Why have you chosen these ones? List any strengths and weaknesses of your chosen measurements.

4. What may the legal and ethical requirements of e-marketing include?

5. Choose one requirement that relates to your own organisation. Explain this in detail.

Activity 2A

1. Give examples of website objectives.

2. When developing website objectives, what should you consider?

3. You have been asked to develop a website for the product you gave as an example in Activity 1B. Develop the objectives for your website.

4. Refer to your e-marketing plan you developed in Activity 1B; are your website objectives consistent with your overall plan? If not, what action will you take?