Activity 2:

Research and share two examples of breaches of legal and ethical breaches in use of social media

Review a sample organisational social media plan-summarise and discuss key features, components, and perceived benefits

Explain Crisis management processes in a travel agency and chain of command

Points to cover:

Legal and ethical practices for use of social media:

• Responsible use of platforms and tools Responsible marketing practices
• Fair competition guidelines
• Duty of care
• Bullying and harassment policy
• The need
• How organisations develop policies and procedures
• Review: Sample Social media use policy
• Policies and terms of use of social media platforms and tools
• Examples of organisational marketing and promotional plans

Key policy areas:

• Legislation and ethical requirements
• Code of conduct
• Target audience-consumer rights and relevant laws and regulations

Types of online customers and responders:

• Troll
• Rager
• Misguided customeroUnhappy customer