Activity 3.2: Written Assignment: Business to Business Marketing Introduction For this paper, you will look at business-to-business (B2B) marketing and sales which is different than consumer sales and marketing. Activity Instructions Answer the following questions from p. 349 of the textbook 1. When businesses buy goods and services from other businesses, they usually buy in large volume. Salespeople in the business-to-business (B2B) market usually are paid on a commission basis; that is, they earn a certain percentage of each sale they make. Why might B2B sales be more financially rewarding career area than consumer sales? 2. Industrial B2B companies sell goods such as steel, lumber, computers, engines, parts, and supplies to other companies. Find information about three such companies. What types of organizations may buy their products? What kind of sales and marketing strategies would these industrial companies need to use? 3. What changes (e.g. population, numbers, of businesses opening or closing, types of businesses, available jobs, etc.) are occurring in your community? What changes in marketing are most likely to change your career prospects in the future? How can you learn more about those changes? What might you do to prepare for them? 4. Which of your needs are not being met by businesses and/or nonprofit organizations in your area? Are there enough people with similar needs to attract an organization that would meet those needs? How would you find out? 5. State a conclusion of your findings