Activity 3C

In light of your findings, the next step is recruiting the respondents. There will be some additional areas which you can document for consideration in determining the respondent recruitment.

Respondents:

1. The competition

2. Current consumers

3. Current customers

4. Past customers

5. Past consumers

6. Randomly selected members of your targeted segment

7. Qualified members of your targeted segment

8. Potential clients/customers

9. Key stakeholders (company)

10. Staff

Comment on the following in terms of recruitment, for each type

of respondent:

Agreed research methodology and organisational

requirements

Recruitment method

Consider the following headings in your comments

Psychographic criteria

Have specific knowledge or expertise

Need to meet other criteria

Need for respondent to represent an organisation

Legal requirements

Must need to meet demographic criteria