Question: Activity 5 1 List three opportunities that workers in the hospitality, travel and tourism industries might have to promote products and services to customers. This

Activity 5

1 List three opportunities that workers in the hospitality, travel and tourism industries might have to promote products and services to customers.

This means - what can you offer to customers in addition to the main service/product?

Example: You at hotel reception. Customer checks in. Opportunity: promote hotel restaurant, spa...

2 Why is it necessary to take cultural differences into account when promoting products or services?

Tip: You may offend someone if you don't respect/know their culture.

Activity 6

1How could you collect, record and use customer feedback?

Collect - eg. surveys, record - store in your internal drive; use - discuss with colleagues, implement new ideas for future business.

2Why is it important that customer feedback be constantly collected and analysed?

Tip: Things change quickly...

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