Activity Colleges, universities, and other educational institutions are service organizations. How can you apply the marketing principles developed in this chapter to our school? Do you have any advice for how it could become a better service marketer? Develop a marketing strategy for Midway University using the various service marketing components and strategies outlined in Chapter 14 In your analysis, be sure to address how it can make its service tangible and how it can build and manage customer relationships (Hint: ensuring customer satisfaction is a big part of this)