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ACTIVITY: Mobile Adoption & Mtkg Read: Shankar, V., & Balasubramanian, S. (2009). Mobile Marketing: A synthesis and prognosis. Journal of interactive marketing, 23(2), 118-129. What

ACTIVITY: Mobile Adoption & Mtkg

Read: Shankar, V., & Balasubramanian, S. (2009). Mobile Marketing: A synthesis and prognosis. Journal of interactive marketing, 23(2), 118-129.

What are the key characteristics of mobile media and devices stated in the study?

Explain the relevance to you as a marketer of each of the managerial implications identified.

Post your responses to the Discussion Board Thread

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