ACTIVITY PROFILE AND POLARITY PROFILE The company A operates on the Ukrainian market since 1998 It is a big supermarket, which specializes in food products trade Its total area is more than 3,500 sq m Firm A is placed in a quiet area of the city The company employs more than 250 people Personnel turnover ranges from 13 to 17 annually In 2011, in the same area appears the company B, which also specializes in food products trade Activity of B is rapidly developing and is in demand Company B is a direct competitor of company A Managers of company A decided to analyze the competitive position of company A INDICATORS A B 1 Sales volume, thousand UAH 11000 6250 2 Gross margin, thousand UAH 1670 1200 3 Profit (loss), thousand UAH 12 5 4 Operating expenses, thousand UAH 1554 800 5 The level of profitability, 0,8 2 6 Commodity stocks turnover, times 12 8 7 The efficiency of labor, UAH 27 38 8 Trade area, sq m 3500 450 9 The average monthly salary per worker, UAH 2000 2095 10 The market share of the company in the city turnover, 0,01 0,003 TASKS Construct an activity profile of each company (Annex A) Construct a polarity profile Analyze the competitive position of the company and make recommendations for its improvement (in a form of a document) Annex Scale of indicators estimation INDICATORS Scale of points 1 2 4 5 7 8 9 10 1 Sales volume, thousand UAH up to 2000 2000 4000 4000 6000 6000 8000 8000 and more 2 Gross margin, thousand UAH up to 500 500 1000 1000 1500 1500 2000 2000 and more 3 Profit (loss), thousand UAH up to 20000 20000 40000 40000 60000 60000 80000 80000 and more 4 Operating expenses, thousand UAH 4000 and more 4000 3000 3000 2000 2000 1000 up to 1000 5 The level of profitability, up to 0 0 2 2 4 4 5 5 and more 6 Commodity stocks turnover, times up to 10 10 20 20 30 30 40 40 and more 7 The efficiency of labor, UAH up to 20 20 30 30 40 40 50 50 and more 8 Trade area, sq m up to 500 500 1500 1500 3000 3000 4500 4500 and more 9 The average monthly salary per worker, UAH up to 1500 1550 1700 1700 1900 1900 2000 2000 and more 10 The market share of the company in the city turnover, up to 0,05 0,04 0,03 0,03 0,01 0,01 0,1 0,1 and more

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ACTIVITY PROFILE AND POLARITY PROFILE The company A operates on the Ukrainian market since 1998. It is a big supermarket, which specializes in food products

ACTIVITY PROFILE AND POLARITY PROFILE

The company "A" operates on the Ukrainian market since 1998. It is a big supermarket, which specializes in food products trade. Its total area is more than 3,500 sq. m. Firm A is placed in a quiet area of the city. The company employs more than 250 people. Personnel turnover ranges from 13 to 17% annually. In 2011, in the same area appears the company B, which also specializes in food products trade. Activity of "B" is rapidly developing and is in demand. Company B is a direct competitor of company A. Managers of company "A" decided to analyze the competitive position of company "A".

#	INDICATORS	A	B
1	Sales volume, thousand UAH.	11000	6250
2	Gross margin, thousand UAH.	1670	1200
3	Profit (loss), thousand UAH.	12	- 5
4	Operating expenses, thousand UAH.	1554	800
5	The level of profitability,%	0,8	2
6	Commodity stocks turnover, times	12	8
7	The efficiency of labor, UAH.	27	38
8	Trade area, sq. m.	3500	450
9	The average monthly salary per worker, UAH.	2000	2095
10	The market share of the company in the city turnover,%	0,01	0,003

TASKS:

Construct an "activity profile" of each company (Annex A).
Construct a "polarity profile ".
Analyze the competitive position of the company and make recommendations for its improvement (in a form of a document).

Annex

Scale of indicators estimation

#	INDICATORS	Scale of points
#	INDICATORS	1	2-4	5-7	8-9	10
1	Sales volume, thousand UAH.	up to 2000	2000- 4000	4000- 6000	6000- 8000	8000 and more
2	Gross margin, thousand UAH.	up to 500	500-1000	1000-1500	1500-2000	2000 and more
3	Profit (loss), thousand UAH.	up to 20000	20000-40000	40000-60000	60000-80000	80000 and more
4	Operating expenses, thousand UAH.	4000 and more	4000-3000	3000-2000	2000-1000	up to 1000
5	The level of profitability,%	up to 0	0-2	2-4	4-5	5 and more
6	Commodity stocks turnover, times	up to 10	10-20	20-30	30-40	40 and more
7	The efficiency of labor, UAH.	up to 20	20-30	30-40	40-50	50 and more
8	Trade area, sq. m.	up to 500	500-1500	1500-3000	3000-4500	4500 and more
9	The average monthly salary per worker, UAH.	up to 1500	1550-1700	1700-1900	1900-2000	2000 and more
10	The market share of the company in the city turnover,%	up to 0,05	0,04-0,03	0,03-0,01	0,01-0,1	0,1 and more