ACTIVITY: SHORT CASE ANALYSIS

(Bad Newz BBQ)

For years, Christopher Kelley had dreamed of becoming a mobile restaurateur by launching a food truck that is specialized in barbecue but was hesitant to give up the security of his job at the company where he had worked in maintenance for 14 years. Like many entrepreneurs, Kelley refused to give up on his dream, bought a food truck, outfitted it, and started Bad Newz BBQ as a part-time business, catering local school events, church gatherings, and fundraisers in Huntsville, Alabama. Two (2) months later, Kelley's employer announced a massive layoff, and his job was eliminated. The layoff prompted him to transform Bad Newz BBQ into a full-time business, and he began marketing his food truck via social and traditional media, even landing a regular spot at a nearby army post. Kelly, who is 43 years old and has lost three (3) jobs over the last 20 years to layoffs, decided it was time to take control of his own destiny by starting a business. He advises other entrepreneurs to believe in their abilities even when others do not and to devote all of their energy into building a successful business.

Questions:

What did you learn from Christopher Kelley's story?

In your opinion, do you think that success in entrepreneurship is sometimes based on luck? Why or why not?

Give ways on what Bad Newz BBQ implement to promote sustainability.