Activity: The essential ingredients of a viral Facebook campaign

With Facebook having in excess of two billion users, there is good potential for viral marketing for

different types of organizations. This activity considers three examples from very different types of

business.

1. Which success factors do the three campaigns share in common?

2. Discuss current campaigns that share similar success factors or use others.

3. What are the risks to different organisations like these that should be considered when planning and

executing these types of campaigns?