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Activity-Based Customer Costing Dormirbien Company produces mattresses for 20 retail outlets. Of the 20 retail outlets, 19 are small, separately owned furniture stores and one

Activity-Based Customer Costing

Dormirbien Company produces mattresses for 20 retail outlets. Of the 20 retail outlets, 19 are small, separately owned furniture stores and one is a retail chain. The retail chain buys 60% of the mattresses produced. The 19 smaller customers purchase mattresses in approximately equal quantities, where the orders are about the same size. Data concerning Dormirbien's customer activity are as follows:

Large Retailer Smaller Retailers
Units purchased 36,000 24,000
Orders placed 12 1,200
Number of sales calls 6 294
Manufacturing costs $14,400,000 $9,600,000
Order filling costs allocated* $484,800 $323,200
Sales force costs allocated* $240,000 $160,000
*Currently allocated on sales volume (units sold).

Currently, customer-driven costs are assigned to customers based on units sold, a unit-level driver.

Required:

Assign costs to customers by using an ABC approach. Round your answers and all intermediate calculations to the nearest dollar.

Order filling rate $ per order
Selling call rate $ per sales call
Cost assignment:
Large retailer $
Smaller retailers $

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