Acts are moral when they promote the individual's best long-term interests. It is believed tc lead to honesty and integrity since it works best in the long run. The belief that the wealthy have a responsibility to the poor. Corporations are large, powerfL and therefore should take up social causes. Specialized skills such as engineering, accounting, marketing, information technology; most important in lower management. Focuses on enhancing the systems within an organization to continually increase the organization's capacity for performance. Responsible for a single area, such as accounting, engineering, marketing, and human resour Establishes organizational objectives and monitors external environment and trends. The code for moral principles and values that govern the behaviours of a person or group wil respect to what is right or wrong. A management philosophy that demands a commitment to quality in all aspects of an organization and at every step in the value chain