Acuform Pharmaceuticals is a prominent pharmaceutical manufacturing organization that operates with a

hierarchical structure, comprising numerous supervisors overseeing distinct production units. These supervisors

report directly to a team of senior managers, who are ultimately accountable to the Chief Executive Officer

$($CEO$).$ Acuform's operations are supported by internal finance, sales, distribution, and human resource

departments.

In recent years, Acuform Pharmaceuticals has undertaken a series of initiatives aimed at reducing product

defects and addressing customer concerns. These measures have included the appointment of quality control

inspectors to assist the supervisors. However, despite these efforts, Acuform has experienced a loss of market

share to competitors and a decline in profitability.

Following extensive consultations with clients and suppliers, the CEO has discovered that other companies

within the pharmaceutical industry have successfully embraced a Total Quality Management $($TQM$)$ approach.

During a recent meeting with senior management, the CEO announced the urgent implementation of a TQM

program within Acuform. To facilitate this transformation, a Quality Committee will be established to oversee the

introduction and operation of the TQM program. The human resource department has been entrusted with the

task of forming Quality Circles that will convene regularly and coordinate comprehensive TQM training for all

employees. The CEO emphasized that TQM is paramount for Acuform Pharmaceuticals and stressed that

achieving high$-$quality standards "will both reduce costs and increase revenue."

The introduction of Total Quality Management is seen as a critical step to regain Acuform Pharmaceuticals'

competitive edge and bolster its reputation for product quality and customer satisfaction in the pharmaceutical

industry.

Required:

$1)$ Explain the requirements for achieving a Total Quality Management $($TQM$)$ approach

within Acuform.

$2)$ Discuss the claim that high quality 'will both put costs down and revenue up$.$