Ad Analysis Assignment

During an evening of television viewing, put down all of the advertisements we see (minimally use 10).

1.Which ones did we like? Which ones did we dislike? Why?

2.How does persons attitude toward the advertisements affect his/her attitudes toward the products being advertised?

3.how many ads can be classified as fear appeals, sex appeals, or humor appeals.

4.Of these ads that have been classified, which ones are most persuasive? Why?

The paper should be subdivided into three sections:

1.Objective

2.Methodology

3.Key Findings