Adding value in the context of supply chain management refers to the process of strengthening a product to enhance its worth to a customer. One of my favorite artists put it best: "You don't have to reinvent the wheel, just a better design." Adding value can come in various forms, including customization, sustainability, innovation, and efficiency. These forms should contribute to the overall success. If an addition is added to the value, it becomes attractive, increasing profits for an organization. An example from the point of view of a manufacturer would be through R&D to find out how to make the product more appealing to customers. Another example would be a retail store providing the best customer service