Additional information: this course is related to Canadian business marketing.

PART II: SOCIAL MEDUA MARKETING INFLUENCERS When you go shopping. you most likely go through the same process as many other consumers, though you may not realize that your decisian making is actually following this same process. You recognize that you have a want or need, search for that product or service, and then compare and contrast the prices and features of what you have found. Firally, you make the purchase - for either rational or emotional reasons - and then you look back at what you bought, and detarmine whother you're pleased with it. Even if you aren't awware of this process, you should know that most companies are, and they use this information to develop their markeling plans. They also use this information to determine why some customers develop product loyalty while others do not. When you go shopping. you most Fkely go through the same process as many other consuners, though you may not realize that your decision making is actually following this same process. You recognize that you have a want or need, search for that product or service, and then compare and contrast the prices and features of what you have found. Finally, you make the purchase - for eicher rational or emotional reasons-and then you lock back at what you bought, and determine whether you're pleased with it. Even if you aren't aware of this process, you should know that most companies are. and they use this information to develop their rarketing plans. They also use this information to delermine why some customers develop product loyalty while others do no When you go shopping you most likely go through the same process as many other consumers. though you may not realize that your decision making is actually following this same process. You recognize that you have a want or need, search for that product or service, and then compare and contrast the prices and features of what you have found. Finally, you make the purchase - for either rational of emotional reasons - and then you lock back at what you bought, and determine whether you're pleased with it. Even if you aren't sware of this process, you should know that most companies are. and they use this information to develop their marketing plans. They also use this information to determine why some customers develop product loyalty while others do not: When you go shopping. you recognlee that you have a want or need, search for that product or service, and then compare and contrast the prices and features of what you have found. However, there are scme purchases that you make where you may rely on social media influencers whe are generally purported experts, considered trustworthy and authentic. They make product endorsements and share product experiences to their audience like you and may have sparked an interest and desire in you to check, out a peoduct or service. 1. Cite at least one social media influencer. Describe the type of information. hisher depth of reach and engagement across all social media platforms. Assess the quality, truthtuiness and frequency of the posts. Tell us about any CTAs (call to action) that the influencer engeges in such as: promotional discounts, announeing a giverway, or how helshe manages to give simple, upbeat instruction for viewers to further explore a brand. 2. Provide links to the infuencer's social media handles. What do you think are the qualities that made such an influencer successfur