Additional information: this course is related to Canadian business marketing.

PART 1: LIFESTYLE BRANDING Marketing organizations use branding as a means of identlying products and developing an image. Branding strategies imvolve decisions on the brand name and iogo, the package design, and the product design if it is a durable peoduct. Core decisions in these areas affect marketing decisions on peice, marketing communications, and distribution. The benefits of branding are that good branding can effectively communicate the point of difference or unique selling proposition (USP) and highlight the distinctive value added. It also enables the marketer to create and develop an image for the brand. Consistent branding drives consumes loyalty. Purpose: Students will develop a personal lifestyle brand that attempts to embody their values. aspirations, interests, attitudes, or opinions. Lifestyle brands seek to inspire. gride. and motivate people, with the goal of contributing to the definition of the concumer's way of the. Instructions: 1. Describe your ifestyle encompassing your personality linals, tastes, values. aspirations, interests, attitudes or opinions then decide what kind of lifestyle you wart to sell and which product you want to associate that Iflestyle to. For example, T am an active and competitive person. These are the activities that 1 do every day I associate my active lifestyle to a pair of nunners because. 2. Decide on a beand identity. Create a name, logo, slogan and visuad identity that clearly represents the lifestyle you are projecting to your target customers. Be creative, use shapes/colors and define its meaning. 3. Most lifestyle burying decisions are rarely logical because consumers view their purchases as an extension of who they are and what they believe in. For example. Nike doesn't exclusively market itseif to acoomplished athletes. Instead, the company encourages everyone to believe that, with its help. their customers can all be successful in their heaith and fitness goals. Define what your customers' aspirations are. 4. Which eompetitors are you focing? How does your brand wary from those companies? Are some brand names more ellective than ofhers? Give at least two competiorshorands, if any. 5. Visit a store (brick-and-mortar or online) and assess the altention-getting capabilities of those existing brands in the same product category. Assess the effectiveness or inetlectiveness of the competing packages. Do the brand leaders have better package designs