Additonal information: this course is related to Canadian business marketing based on THINK Marketing 3rd edition book by Pearson Canada.

Review the content you have learnt in Ch 9,10 and answer the following questions in your own words. You can refer to external resources while answering questions. Q1. What is the product life cycle? Describe strategies an organization could use to extend the life cycle of a mature product. 5points Q2. Test marketing is a step in the new product development process. In the chapter it was stated that some marketers see test marketing as an essential step, almost a mandatory step. Other marketers see it as a step that can be eliminated because it tips off competitors about an organization's pending actions. What is your opinion on this issue? 5points Q3. Describe the basic differences between marketing for profit-oriented and not-for-profit organizations. 5 points Q4. If you were in the home-decorating business (painting and wallpapering), how would you convince do-it-yourselfers to use the service? 5points