Addresses the relevance of marketing principles and how marketing should be practised in very small or micro firms by studying new start businesses in the West Yorkshire area. Reports qualitative research findings from indepth interviews with a sample of 18 small business founders using simple content analysis and case study techniques. Addresses specific topics including customers and customer focus; competitive advantage and positioning; marketing communications; marketing planning and strategy; and key issues involved in business growth and development. Concludes with a summary of how marketing is practised in small businesses, based on the research findings; an examination of marketing in different types of businesses; and recommendations on how marketing can help small businesses improve performance and achieve growth.

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explores a values-based approach to regional destination branding. Drawing on a qualitative case study of the branding ofVictoria's High Country, a regional tourism area in rural Victoria, Australia, the article illustrates the shortcomings of a branding process (both in theory and practice) that draws on an overly narrow values base. It argues for consideration of a broader suite of values including social, cultural, historic, geographic, symbolic, environmental, and economic, to fully reflect what the destination has to offer. The article engages with the concept of sense of place as a theoretical lens through which to view destination branding and suggests that sustainable brands are those that are developed organically, driven by the values held by local brand communities and networks, rather than a more limited consumer-based value set being imposed upon a destination.

Question 1

Please what is (are) the likely cause(s) of sudden sharp but brief pain

(resembling pin prick) in the right lower abdomen?

Question 2

What are the causes of foot drop, and what is the likely treatment?

Question 3

What is the correct definition for dysaesthesia?

Question 4

What is the difference between 'light touch' and 'fine touch' sensations

passed in the posterior column, and which one of these is tested with a

wisp of cotton?

Question 5

What is apraxia of gait and what is Brun's apraxia?

Question 6

Why is it that, when eliciting the plantar reflex, we are supposed to stop

just before the ball of the great toe?

Question 7

Is there any rationale for giving dopamine agonists to aphasic

patients?

Question 8

Have either carbamazepine or dopamine agonists a role in the treatment

of aphasia? If yes, what type of aphasia?

Question 9

Is bilateral VIth cranial nerve palsy always a false-localizing sign

(i.e. does it indicate an increased intracranial pressure and not pathology

of the nerves or their nuclei)?

Question 10

Can an optic tract lesion, which is mononuclear field loss (i.e. loss

of vision in one eye) also be called 'incongruous homonymous

hemianopia'?