Adept Owl produces high-quality, entertaining board, card and puzzle games for the enjoyment of all ages. According to the company's vision/goal etc, Adept Owl intends to establish its reputation within five years, 'as one of the finest, most innovativeew ideas and entertaining board game developers in Australia'. To achieve this goal, the company will need to engage/work in several strategic/planned directions: 1. engaging/connecting - interacting with customers 2. developing and improving products and production 3. supporting innovativeew ideas thinking, management and leadership skills 4. creating a high-performing organisation 5 5. ensuring sustainable/supportable (able to maintain doing) materials and processes are used in manufacture and distribution. On the level of creating, maintaining and storing company documentation, these strategic directions are supported by specific activities, for example: 1. creating standards for documents, in the form of a style guide, to improve readability (for internal and external customers) and to promote a consistent/standard look-and-feel 2. creating procedures for document production that ensure consistent, high-quality outcomes and efficiency (i.e effectiveness) 3. designing templates and standard text - in conformity/ to meet with the style guide and production procedures - to improve workflow (i.e progress of work) further