Adidas is one of the high-class sports shoe dealers in Melbourne with the following short run cost curves. Answer the question that follow:

i.) Use 2 characteristics to explain the market structure for Adidas Sports Shoe Company.

ii.Calculate this firm's profit or loss for Adidas shoe company.

90 MC ATC y0 70 Price Cost (AUD] 60 50 DO 40 MR 20 50 100 150 200 250 300 Quantity