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Adoption is an individuals decision to become a regular user of a product. The consumer adoption process is followed by the Consumer-Loyalty process, which is

Adoption is an individual’s decision to become a regular user of a product. The consumer adoption process is followed by the Consumer-Loyalty process, which is of concern to marketers. The article states that, smoking is habitual, and consumers show high brand loyalty. With reference to BAT’s new product offering (vapors or nicotine tablets), discuss the foregoing statement with the aid of the Consumer Adoption process Model

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solution The Consumer Adoption Process Model is a valuable framework for understanding how individuals decide to become regular users of a product This model typically consists of several stages Aware... blur-text-image

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