Question
ADT Security wishes to estimate the customer lifetime value for a customer segment that produces an annual cash margin per customer of $162 using a
ADT Security wishes to estimate the customer lifetime value for a customer segment that produces an annual cash margin per customer of $162 using a discount rate of 10% and a projected retention rate of 65%. Calculate the customer lifetime value (CLV) for this type of ADT client.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
