Adult Target GRPs (Total U.S.)

25 50 75 100 150 200 300 400 500

Network TV

Early AM 11 16 20 23 25 26 27 28 29

Daytime1 12 19 23 26 28 30 31 32 33

Early News Net. 15 26 33 37 40 42 44 45 46

Prime Net. 19 34 42 49 55 60 64 67 70

Spot TV

Daytime1 14 22 30 34 37 40 42 44 45

Early Fringe 16 27 35 41 46 50 53 55 57

Late News 13 26 36 42 46 49 51 53 54

Late Fringe 12 21 26 30 33 36 39 42 44

Cable TV2

5 Channel Buy 15 25 34 40 44 47 49 50 51

10 Channel Buy 17 29 37 42 47 50 52 54 55

Radio3

Morning Drive 22 31 35 41 46 48 51 63 64

Evening Drive 20 29 34 38 42 45 48 58 60

Women targets only.

Cable's penetration is about 57% of U.S. TV homes. An additional 43% of U.S. TV homes receive programming via satellite or telecommunications network or antenna. All cable dayparts are included.

A broad mix of radio stations in Top 210 markets

Source: TV Dimensions, 2020

1. What is the combined reach of our four-week media schedule with 75 GRPs of prime time network TV, 50 GRPs of spot TV during late news hour & 150 GRPs on 10 cable channels? Show your math and adjustment is required.
2. What will be the average frequency of our four-week media schedule with 75 GRPs of prime time network TV, 50 GRPs of spot TV during late news hour & 150 GRPs on 10 cable channels?