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Adults Prefer to See Movie Using Indexes to Identify On Opening Weekend Totals Unwgt 4093 Target Audiences (000) 17653 Vert% 100 0 Horz's 8 4

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Adults Prefer to See Movie Using Indexes to Identify On Opening Weekend Totals Unwgt 4093 Target Audiences (000) 17653 Vert% 100 0 Horz's 8 4 Index 100 AGE 18 24 Ungt 793 2. As noted, it often makes sense to combine or collapse (000) 1982 Vert% 28 2 multiple target groups into a single target audience. Horzoo 187 Continuing with Adults who Prefer to See Movie on Index 210 AGE 25-34 Unwigt 1036 Opening Weekend, which is the "next best" demo group (000) 4314 that makes the most sense to combine with the demo Vert% 24.4 Horzo 11.2 you selected in question 1? Index 133 AGE 35 44 Unwgt 995 (000) 3633 A) Cite both index numbers. Vert% 20.6 Horzo 82 B) Prove mathematically the projected Total (000) users Index 97 who would be in this new, combined target audience. AGE 45-54 Unwot 672 (000) 2537 Vert% 14.4 Horzo Index 76 AGE 55-64 Unwgt 343 (000) 1203 Vert% 7.3 Horzo 50 Index 50 AGE 65+ Unwgt 254 (000) 904 Verts 5.1

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