Advanced Entrepreneurship (MGMT422-1503A-02) Unit 1 - Discussion Board (Intrapreneurship & Entrepreneurship) Deliverable Length: 4-6 paragraphs Assignment Description The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion. At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation. The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit. Library Research Assignment Using the library, Internet, or any other available resources, to define the term innovation. Then, research what you think is an example of an innovative product or service. Include the following within your discussion: What is your product, and why do you feel the product you have selected is innovative within its industry? How was the product introduced to the market, and which approach was usedentrepreneurship or intrapreneurship? What were the advantages or disadvantages resulting from using the particular approach? What were the challenges faced in bringing the innovation to market? Suggestions for Responding to Peer Posts Compare the introduction approach for the product your peer chose to the approach for your own product introduction. How did this affect the success of the product in his or her case versus your own product that you chose? What other factors might have contributed to his or her products success, failure, or slow acceptance? How familiar are you with the product he or she chose? I came up with something different called \"BlueSmart Suitcase\" http://www.forbes.com/sites/michellegreenwald/2015/01/12/top-11-innovative-products-and-services-of2014/ https://www.youtube.com/watch?v=cjdP4t_XFWM - You tube will give you a list of innovation products to choose from. I chose the suitcase because no one else has it and it's a different topic to discuss about. What do you think? I REALLY NEED YOU HELP ON THIS, PLEASE. iPhone or BlueSmart Suitcase Intrapreneurship & Entrepreneurship Unit 1 Discussion Board Innovation is bringing creativity to life. An innovation can be small, large, complex, or simple. Innovations are not just technical achievements, but designs as well. The industry, style, and type of an innovation are all irrelevant; the impact is what determines its qualification. Innovation links to the growth and performance through the improvements in quality, productivity, efficiency, market share, and competitive positioning. It adds value by altering old practices and forms. Businesses that don't innovate may be demolished by the ones who do. An innovative product is a product that makes that leap into the benefits to costs quota in some area of venture (What is innovation, n.d.). The iPhone is a great example of an innovative product. The iPhone is a multimedia and internet enabled smartphone designed and marketed by Apple, Inc. The success of the phone is centered on the flexible features it provides. The functionality and features of the device are enough to show superiority over all other smartphones, enough to attract user without the need of additional effort from promotions to boost the desire of the device. The main task is to make its characteristic known to the public and make the device available for customers without disappointment, which has been a huge success in the past. The iPhone has innovative attributes that are not available with other smartphones. With every new iPhone launch more people wantto have the device with them, therefore the sale of the device is making history (The innovative product known as iPhone, 2011). The device was introduced to the market by Steve Jobs, however it was nearly six months later before the device was available to the public. The iPhone was known to be revolutionary with an innovative design. It gained a burst of attention because it required very little hardware. AT&T became an exclusive distributor of the device. The approach used in introducing it was intrapreneurship. Since Steve Jobs used AT&T to introduce the device, he was behaving like an entrepreneur, but with a larger business (Fidlin, 2011) . One of the big disadvantages of releasing the iPhone with AT&T is that many customers would have to switch their current mobile subscription to AT&T in order to get an iPhone. This could cause them to obtain early termination fees with their current carrier, deposit fees with AT&T, and possibly higher monthly rates. The customers already with AT&T wouldn't have a problem getting the phone, other than a possible increase in monthly charges. Apple faced many challenges when trying to bring the device to the market. They had to obtain operating permits from the FCC, patents on all their software, and the short battery life. With new each release, a new issue arises with problems with the phone. With the first iPhone there was the problem with the proximity sensor on the phone not being good enough, resulting in dropped calls. Not to mention the strain on the battery life on the phones wouldn't support many of the features available. The third generation iPhone had a plastic back which resulted in overheating and melting. The icons would often show the wrong applications or disappear. And with the iPhone 4 when people hold the phone their hand covers the antenna resulting in dropped calls, as well as the volume rocker not working correctly. As with any device there are going to be problem when it's introduced to the market. It's up to Apple to correct these problems and make the customer happy and keep coming back for the next generation ( Problems with iPhone, 2010) . Fidlin, D. (2011). The history of the iPhone. Retrieved November 7, 2011 from http://www.ehow.com/about_5377961_history-iphone.html Problems with Iphone. (2010). Retrieved November 7, 2011 from http://www.buzzle.com/articles/problems-with-iphone.html The innovative product known as iPhone. (2011). Retrieved November 7, 2011, from http://www.212articles.com/the-innovative-product-known-as-iphone/ What is innovation? (n.d.). Retrieved November 7, 2011 from http://www.bia.ca/what-isinnovation.htm Unit IP A Topic that remains from the Discussion Board is \"\"BlueSmart Suitcase\" or iPod Assignment Description Part 1: Product Idea Using your product example from the previous Discussion Board post, begin your paper with the following: What is your product, and why do you feel the product you have selected is innovative within its industry? How was the product introduced to the market, and which approach was usedentrepreneurship or intrapreneurship? Give a brief description of some advantages, disadvantages, or challenges resulting from using the particular approach? Part 2: Business Model Then, create a scenario that illustrates what might have happened had the following occurred: The intrapreneurial product been brought to market through entrepreneurship. The entrepreneurial product been brought to market through intrapreneurial means. Explain the different risks, skill sets, organizational assets, funding, and keys to success that would have been necessary to accomplish this different approach. Deliverable Length: 3-5 pages