Question
Adventure Bikes Ltd. manufactures and sells 5 different models of adventure bikes. Adventure Bikes is contemplating a 5% price cut across all 5 models. It
Adventure Bikes Ltd. manufactures and sells 5 different models of adventure bikes. Adventure Bikes is contemplating a 5% price cut across all 5 models. It expects the price cut to result in a 9% increase in the number of units sold for models E501, E503, and E505. The other two models (E502 and E504) are expected to see a 5% increase in sales volume. Assess the impact of the price cut on Adventure Bikes’ profits and prepare the retained earnings statement.
Model | Sales Price | Variable Costs | Sales Volume |
E501 | $95 | $45 | 1,000 |
E502 | $105 | $50 | 1,500 |
E503 | $115 | $55 | 2,000 |
E504 | $125 | $60 | 2,500 |
E505 | $135 | $65 | 3,000 |
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