Question
Adventure Expeditions offers guided back-country hiking tours. Adventure Expeditions provides a guide and all necessary food and equipment at a fee of $50 per person
Adventure Expeditions offers guided back-country hiking tours. Adventure Expeditions provides a guide and all necessary food and equipment at a fee of $50 per person per day. Adventure Expeditions currently provides an average of 600 guide-days per month in June, July, August, and September. Based on available equipment and staff, maximum capacity is 800 guide-days per month. Monthly variable and fixed operating costs.
Variable costs per guide-day | Fixed costs per month | ||
Food | $ 5 | Equipment rental | $5,000 |
Guide Salary | 25 | Administration | 5,000 |
Supplies | 2 | Advertising | 2,000 |
Insurance | 8 |
|
|
Total | $40 | Total | $12,000 |
Determine the effect of each of the following situations on monthly profits. Each situation is to be evaluated independently of all others.
- A $12 increase in the daily fee should result in a 150-unit decrease in monthly sales.
- A $7 decrease in the daily fee should result in a 300-unit increase in monthly sales. However, because of capacity constraints, the last 100 guide-days would be provided by subcontracting to another firm at a cost of $46 per guide-day.
- A tour agency has proposed to place a special, one-time order for 75 guide-days at a reduced fee of $45 per guide-day. The agency would pay all insurance costs. There would be additional fixed administration costs of $200.
- A different tour agency has proposed to place a special, one-time order for 300 guide-days next month at a special fee of $40 per guide-day. The agency would pay all insurance costs. There would be additional fixed administrative costs of $200. Assume additional capacity beyond 800 guide-days is not available.
- An outdoor supply company has offered to supply all necessary food and rafting equipment at $7.50 per guide-day. This eliminates the current food costs and reduces the monthly equipment rental costs to $1,800.
- Clients currently must carry a backpack and assist in camp activities such as cooking. Adventure Expeditions is considering the addition of college students to carry all food and equipment and perform activities. This will increase variable costs by $12 per guide-day and fixed costs by $1,000 per month. However, 600 full-service guide-days per month could now be sold at $75 each.
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