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"Russian Trade Expo in America

Eager to sell their machinery, clothing, and artwork to Americans, thousands of the private and

state$-$owned companies from Russia and other ex$-$Soviet republics come each year to the Russian

Trade Expo to exhibit their wares. According to one of the organizers, the Expo should bring an

awareness to the United States of a huge market$$Russia and other republics of the former Soviet

Union. An organizer of the Expo admitted that many European companies have made money

buying, selling, and bartering Russia$$s goods, but U$.$S$.$ companies have been too timid to participate

on as large a scale. While the failed coup attempt by Soviet hardliners in August of $1991$ might have

scared U$.$S$.$ business owners, it caused rejoicing among Soviet entrepreneurs. They felt liberated

from oppressive regulators who frowned on private business.

The first exposition, Trade Expo $91,$ was organized at the Concourse Pavilion in San Francisco in

the fall of $1991.$ More than $100$ large and small enterprises from the $($then$)$ Soviet Union

demonstrated their products, and about $140$ executives held special conferences and made

presentations to show their goods to potential partners and to the public. The companies from

Russia and allied Soviet republics exhibited everything from toys to tools, from washing machines

to woolen apparel, from surgical instruments to electric engines, and from ceramic vases to jewelry.

Many products failed to meet the high American standards of quality, performance, serviceability,

and exterior design. However, some of them demonstrated the great professional and intellectual

potentials of Russian production.

In $1992$ the Trade Expo was held in two cities. It started in San Francisco and then moved to Los

Angeles. The organizers used special cargo vans from Nordic Freight Company to store all the

exhibits and then deliver them to Los Angeles. They found that renting cargo vans to move the

exhibition was cheaper and quicker than using cargo airplanes or railway delivery.

Trade Expo $92$ was a complete financial success for its organizers. The revenues they received

were due to overwhelming interest from American companies and the public. More than $350$

companies and about $40,000$ individuals attended the exhibition in $1992.$ Besides, the organizers

received a payment for any contract signed at the Expo.

The expenses of the exhibition were associated mainly with rental of facilities for the Expo, labor

costs of organizing the exhibition, advertising expenses, and transportation costs to move the

exhibition between cities. The delivery of products from the ex$-$Soviet Republics to San Francisco

and back home from Los Angeles, as well as lodging and transportation costs for the Russian

exhibitors, were the responsibility of the exhibitors.

Based on the success of these two original expos, in $1993$ the organizers were considering

expanding the annual Trade Expo to other major American cities with developed manufacturing

infrastructure. They wanted to start the trip from San Francisco again, then move the exhibition to

other cities in various areas of the United States, and finally conclude with an Expo in New York

City. Besides San Francisco and New York, cities under consideration included Los Angeles, Salt

Lake City, Seattle, Albuquerque, Denver, Dallas, Minneapolis, Chicago, Detroit, St$.$ Louis, and

Atlanta. Prior to making reservations for the Expo$$s facilities and dates of the exhibitions, the

organizers needed to decide on the route$($s$)$ they would use to move the Expo from one city to

another. This decision would also affect the transportation costs, which are proportional to the

distances. The distances in miles between cities are presented in Table $3$ below.